Thursday, July 2, 2009

Welcome to my first blog - Whatever happened to that?

Welcome to my blog. I am extremely excited to get started. I developed the idea for this blog after recently completing a graduate course in Marketing Management. While reading course materials, I was astounded by the overwhelming percentage of new consumer products that fail shortly after launch. Given the grim reality of new product development, I thought it would be interesting to chronicle mainstream products that have been discontinued. My aim is to learn from the past by identifying the key factors that contributed to a particular product’s demise. However, while we can learn from past mistakes, the future belongs to those who dare.

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